Maverick are currently working with BMJ Publishing, the publishing arm of the British Medical Association, to recruit an experienced digital advertising specialist to help oversee and implement the transformation from print to digital advertising.
BMJ have seen a growth in online usage across their portfolio of journals and other online products, especially the flagship The BMJ (bmj.com), but revenue has not grown as much as usage. Following an external review of their capabilities involving analysis of their current position and recommendations, they now believe they can further grow revenues with a more focused approach to digital advertising, the use of audience data and updated advertising technology. With this in mind, they are seeking a contract role (up to 6 months full time) to accelerate their transformation in this area.
The role holder will establish a project team of internal staff to implement the relevant recommendations of the recent assessment of our products and capabilities. They will be required to work with a wide range of internal and external stakeholders (commercial, editorial, marketing and technology) to ensure the path is set towards achieving ambitious target revenue growth over the next three years.
The Head of Digital Advertising Transformation will work with the Director of Sales and Marketing and the product teams to develop a digital advertising strategy and roadmap aligned with the company’s strategic goals.
For further information or to apply, please send a full and current cv to email@example.com or call us on +44 (0) 1522 u91146/+44 (0) 7792 39320.